EVERY YEAR THOUSANDS OF DESERVING SOFTBALL ATHLETES WILL NOT BE OFFERED SCHOLARSHIPS SIMPLY BECAUSE THEY DID NOT KNOW HOW TO EFFECTIVELY MANAGE THEIR RECRUITMENT PROCESS!
Each year there are approximately 100,000 girls graduating from High School
playing softball. Of those 100,000 girls, approximately 3,000 get athletic scholarships. It's simple
math, only 3% get scholarships. Are you positioning yourself to be in the 3% or will you be the 97% who
do not get a scholarship?
Are you in charge of your recruiting process? Do you know how to take charge and manage your process and results? Are you relying on someone else to get you tens of thousands, hundreds of thousands of dollars in scholarship money? Do you want to sit back and hope you are discovered or are you ready to take control of your future?
It is important to realize that you bring "Potential Value" to a coach and athletic program. For that "Potential Value" you are offered financial assistance or a college athletic scholarship to bring your athletic and academic talents to a particular school and program.
As with anything of value you must market the product (the product is you) and make it known! This is called "Branding". A strong brand is invaluable as the battle for scholarships intensifies day by day. It's important to spend time building your brand. After all, your brand is the source of a promise to college coaches on who and what you're about and what you bring to the table for them to recruit. It's a foundational piece in your marketing communication to coaches and one you do not want to be without. Branding will set you apart from all other softball players. What does branding do? It:
- Delivers your personal message clearly
- Confirms your credibility and skills as a recruitable athlete
- Connects your target softball programs and coaches emotionally with you
- Motivates the coaches to come watch and find out more about you
- Solidifies coaches loyalty to you
- Builds your value and leverage in positioning yourself for a scholarship
Creating brand exposure to as many college coaches as possible is how you can establish and increase your "Value" as a student athlete. But, exposure does not simply happen by itself. It requires you to proactively take ownership of your recruiting. This is where Fastpitch Scout can help you communicate your "Value".